Job Title: Head of Copy

Location: London

Reporting To: Creative Director

Who we are

At Monica Vinader, we believe luxury should be empowering, long-lasting and responsibly made. Guided by integrity, craftsmanship and innovation, our goal is to elevate people’s lives by opening access to a more beautiful world.

From crafting consciously with recycled precious metals and ethically sourced materials, to designing enduring, versatile pieces made to be layered, loved and lived in every day, we are redefining what modern jewellery can be. We create jewellery that marks moments, tells stories and becomes part of who you are, all while making responsible luxury more accessible.

Our commitment to sustainability, innovation and positive impact continues to be recognised across the industry. We are proud to have received:

• Responsible Jewellery Brand, 2026 – Country & Town House

• Responsible Business of the Year, 2025 – Positive Luxury

• Top 50 Inspiring Workplaces (UK & NI), 2024 – Inspiring Workplaces

With a global footprint across physical retail, e-commerce and trusted partners, we put our community at the heart of everything we do. Proudly female-founded and inclusive, we build meaningful relationships with the people who wear and love our jewellery.

We are looking for a Head of Copy to join us as we continue this journey and help us shape what the future of modern jewellery can and should be.

Where we need your help

The Head of Copy role is an exciting opportunity to own the MV voice and develop content and concepts in close partnership with the Creative Director. You will set the strategy for how we tell our story, collaborate on concepting alongside the wider creative team, and ensure that every piece of written content, from a campaign headline to a product description to an email subject line, feels unmistakably MV and is underpinned by clear strategic thinking.

This is a creative leadership role for someone who thinks in content ecosystems, not just copy. You will bring ideas to the table, not just execute them, shaping how MV speaks across every format and channel, building the frameworks that make consistent, high-quality writing scalable across the business, and bringing a genuinely fresh editorial perspective to everything we make.

You will manage and develop our copywriter, collaborate closely with the wider brand team and senior stakeholders, and work with channel leads across growth, retail and product to ensure creative and business objectives are always aligned and delivered.

What you’ll do

Reporting to the Creative Director and working closely with both the SVP of Brand and Artistic Director / Co-Founder, you will own the MV voice, drive content and campaign ideation, and build the frameworks that allow great writing to happen consistently across the business. You will lead and grow a small copy team, as well as inspire the wider brand team.

Key Responsibilities include:

Content Strategy and Ecosystems

• Lead the development of MV's written content strategy, thinking across formats, channels and customer touchpoints to ensure our storytelling is coherent, distinctive and purposeful

• Define content frameworks and principles that guide how the brand shows up in writing across web, email, social, retail and product

• Shape the narrative architecture of campaigns, identifying the key messages, the right formats, and how content should flex across channels while staying true to the brand

Brand Voice and Copy Strategy

• Own, evolve and codify the MV tone of voice, ensuring it is distinctive, consistent and resonant across all touchpoints

• Set the direction for how MV speaks in culture: what we say, how we say it, and how we strike the right balance between accessible luxury, warmth, wit and substance

• Champion copy quality across the business, acting as the guardian of the MV written voice across all output

• Develop and maintain copy guidelines, frameworks and reference materials that enable the wider team to write with confidence and consistency
  
  Creative Concepting

• Work as a close creative partner to the Creative Director, contributing to campaign concepting from the earliest stages through to final execution

• Lead on campaign copy and messaging territories for campaigns, seasonal moments and key brand initiatives, collaborating with the copywriter on execution

• Ensure written ideas are as ambitious and considered as visual ones, and that copy is never an afterthought in the creative process

• Bring strong creative instincts and a distinct point of view into every brief, knowing when to push for something better
  
  Leadership and Collaboration

• Work closely with channel leads across eCommerce, email and CRM, social, retail and product to ensure copy direction is aligned and elevated across all customer touchpoints

• Brief, review and approve copy across all channels, acting as creative lead and quality guardian

• Collaborate with the eCommerce team on product copy, ensuring descriptions, naming and categorisation reflect the MV voice and drive conversion

• Partner with the email and CRM team to ensure lifecycle and campaign communications feel human, personal and distinctively MV

• Ensure retail and in-store copy needs are as carefully considered as digital ones, and have a strong sense as to how copy functions in a physical space as opposed to digital
  
  Mentorship and Development

• Manage, mentor and inspire others, both our copy team and the wider brand team, fostering a culture of creative curiosity and high standards

• Create clarity around briefs, priorities and feedback, helping the team do their best work at pace

• Build strong relationships across the business so that copy and content are brought in early and treated as strategic assets

What you’ll bring

This role is aligned to the Senior-Level expectations in Monica Vinader’s Capability Framework. You will demonstrate the following competencies and behaviours:

Connect & Empower

Communicates Effectively

• Translates complex brand and commercial objectives into clear, compelling written direction (e.g. tone of voice principles, campaign narrative architecture, messaging territories)

• Communicates priorities and expectations with precision and inspiration, ensuring copy is embedded early in the creative process

• Creates clarity through strong briefs, structured feedback and consistent decision-making so teams can deliver great work at pace

Collaborates Proactively

• Builds cross-functional partnerships with Brand, Growth, eCommerce, CRM, Social, Retail and Product to align creative ambition with business needs across all touchpoints

• Anticipates stakeholder involvement needs and shares work-in-progress early to build shared ownership, avoid rework, and keep output consistent and unmistakably MV

Coaches & Develops Others

• Invests time in growing future talent: mentors the copywriter and upskills the wider brand team through clear standards, guidance and development focus

• Builds development plans aligned to both business needs and individual potential, using feedback to raise the bar on craft and consistency

Drive & Deliver

Workflow Management

• Aligns priorities across multiple projects and stakeholders, delivering high-quality writing frameworks and campaign outputs without compromising standards

• Escalates risks early, manages expectations confidently, and creates simple, scalable systems (e.g. guidelines, governance, approval flows) that keep work moving

Focuses on the Right Thing

• Connects copy strategy to commercial and brand outcomes, making pragmatic trade-offs to maximise impact (e.g. conversion-driving product copy, lifecycle communications that feel human and distinctively MV)

• Keeps teams focused on the highest-value work, resisting scope creep and ensuring writing elevates both brand equity and performance

Grow & Adapt

Challenges & Commits

• Raises differing perspectives early and respectfully (e.g. when a brief, concept or channel approach isn’t strong enough), using evidence and craft judgement to push for better

• Once direction is agreed, commits fully and unifies stakeholders around clear creative decisions to enable speed and consistency across channels

Master & Apply

Functional / Technical Expertise

• Acts as the subject matter authority on brand voice, campaign messaging, editorial writing and product storytelling—setting and codifying standards that scale across the business

• Brings strong channel craft across digital and store ecosystems, shaping copy that is native to each channel while remaining holistically connected

• Comfortable working with the tools required to deliver and collaborate effectively (e.g. Figma / Adobe), and applies emerging tools (including AI where appropriate) to improve quality, consistency and scalability

Stays Current

• Scans culture and the market (fashion, media, language, platform trends), applying external best practice to keep MV’s voice fresh, relevant and premium

• Future-proofs the function by sharing insights and building capability, ensuring the team stays ahead of evolving content formats and customer expectations

To be successful at Monica Vinader, it helps if you...

• Are hands-on, solutions-focused, and entrepreneurial

• Collaborate openly with humility, honesty, and humour

• Embrace learning, teaching, and personal growth

• Stay resilient, adaptable, and self-motivated in a creative environment

• Speak up when you don’t know—and act fast to figure it out

Additional Requirements

Ability to document your authorisation to work in the United Kingdom

Travel Requirements

Occasional travel to our Norfolk office may be required

Our Aims and Values

Our mission is to be the leading accessible luxury brand, by delivering outstanding quality, design and customer service. We are:

Customer Obsessed

We put our customers at the centre of every decision and deliver thoughtful, personal experiences.

Caring

We act with respect and empathy for people, communities, and the planet.

Fast Paced

We move with focus and flexibility to make progress quickly and decisively.

Exceptional

We hold ourselves to high standards and are always learning, improving, and raising the bar.

Commercial

We make smart, data-led decisions that create long-term value for the business and our customers.

Monica Vinader as a global business makes the following inclusive culture pledge:
Our jewellery is for everyone and so is our community. Together, we will continue to implement sustainable changes to ensure that career opportunities and progression are open to all. We commit to celebrating the diverse voices of our employees, partners, and the customers we serve.

This job description is not intended to be an exhaustive list of duties to be performed by the employee. This job description may be altered to reflect the business needs of the company.