Job Title: Deputy Manager

Location: London Boutique

Reporting To: Boutique Manager

Who we are

At Monica Vinader, we believe luxury should be empowering, long-lasting and responsibly made. Guided by integrity, craftsmanship and innovation, our goal is to elevate people’s lives by opening access to a more beautiful world.

From crafting consciously with recycled precious metals and ethically sourced materials, to designing enduring, versatile pieces made to be layered, loved and lived in every day, we are redefining what modern jewellery can be. We create jewellery that marks moments, tells stories and becomes part of who you are, all while making responsible luxury more accessible.

Our commitment to sustainability, innovation and positive impact continues to be recognised across the industry. We are proud to have received:

• Responsible Jewellery Brand, 2026 – Country & Town House

• Responsible Luxury Business of the Year, 2025 & 2026 – Positive Luxury

• Top 50 Inspiring Workplaces (UK & NI), 2024 – Inspiring Workplaces

With a global footprint across physical retail, e-commerce and trusted partners, we put our community at the heart of everything we do. Proudly female-founded and inclusive, we build meaningful relationships with the people who wear and love our jewellery.

Where we need your help

We have all the makings of an iconic brand - beautiful products that are timeless and designed to last, service that exceeds our customers expectations, a passionate founder that cares deeply about doing what is right and a loyal and growing community who advocate for us.

The Boutique Manager role is an exciting opportunity to help drive our retail experience, leading your team to deliver exceptional service that makes our brand’s story resonate with every customer.

What you’ll do

As a leader at Monica Vinader, you will be the heartbeat of your boutique, creating a space for memorable experiences. Your day is a blend of commercial execution and genuine connection: you’ll cultivate a high-performing, inclusive team, translate our brand vision into exceptional client experiences, and deliver results with a focus on key metrics. You are a coach and a brand ambassador, empowering your team to deliver service that reflects the quality of our jewellery.

Driving Sales & Productivity

• Lead your team with an ambitious, commercial mindset, motivating them to deliver and exceed store goals and targets

• Set and track clear monthly targets for each team member, driving accountability across the boutique

• Read your KPIs with insight and translate them into clear, actionable priorities, demonstrating strong understanding of product performance, highlights and opportunities

• Proactively identify new opportunities to grow the business across product, services, events and staffing, optimising resource to drive productivity

• Stay aware of market and competitor activity and adjust your strategy accordingly

Building a High-Performing Team

• Set clear expectations and communicate with clarity, consistency and motivation through morning briefs, floor coaching, contests and incentives

• Build a high-performing, inclusive team, actively planning for succession and future talent

• Recognise and motivate those doing well, and address underperformance promptly and fairly, holding people accountable while protecting humanity, respect and psychological safety

• Partner proactively with head-office teams and collaborate with other stores to share feedback and chase opportunities

• Lead your team through change with empathy and clarity, and encourage and act on feedback from pulse surveys and team meetings

Elevating Service Excellence & Clienteling

• Champion a culture of service excellence and clienteling, elevating the art of relationship-building across your team

• Proactively grow the loyal client base through hosting and cultivating high-potential clients, and lead tailored revenue activations that reflect local client needs

• Act as a Client Ambassador, modelling the experience you expect and coaching your team to deliver on the three acts of the MV Experience

• Observe client interactions in real time and coach your team to personalise experiences and create surprise-and-delight moments

• Turn escalations into loyalty moments through grace, speed and ownership

Driving Operational Excellence

• Ensure efficiency in store operations and stock management, embodying MV luxury standards in your presence, behaviour and communication

• Uphold high standards across visual merchandising, store maintenance and grooming with strong attention to detail

• Ensure compliance with all MV procedures and policies, leading with intention and staying anchored in what truly matters

• Plan proactively and work with discipline, focus and consistency, staying calm, resilient and action-oriented under pressure

What you’ll bring

• Sales & Productivity: You will drive sales and team productivity through commercial insight, optimising resources and ensuring clear target accountability amongst your team

• High Performance Team: You will build inclusive, high-performing teams through empathetic leadership and clear accountability

• Service Excellence & Clienteling: You will elevate service excellence and client loyalty through personalised and memorable brand experiences

• Operational Excellence: You will uphold luxury standards and operational efficiency through disciplined execution

To be successful at Monica Vinader, it helps if you...

• Are hands-on, solutions-focused, and entrepreneurial

• Collaborate openly with humility, honesty, and humour

• Embrace learning, teaching, and personal growth

• Stay resilient, adaptable, and self-motivated in a creative environment

• Speak up when you don’t know - and act fast to figure it out

Additional Requirements

Ability to document your authorisation to work in the United Kingdom.

Travel Requirements

Infrequent travel to our Norfolk / London office may be required.

Our Aims and Values

Our mission is to be the leading accessible luxury brand, by delivering outstanding quality, design and customer service. We are:

Customer Obsessed

We put our customers at the centre of every decision and deliver thoughtful, personal experiences.

Caring

We act with respect and empathy for people, communities, and the planet.

Fast Paced

We move with focus and flexibility to make progress quickly and decisively.

Exceptional

We hold ourselves to high standards and are always learning, improving, and raising the bar.

Commercial

We make smart, data-led decisions that create long-term value for the business and our customers.

Monica Vinader as a global business makes the following inclusive culture pledge:
Our jewellery is for everyone and so is our community. Together, we will continue to implement sustainable changes to ensure that career opportunities and progression are open to all. We commit to celebrating the diverse voices of our employees, partners, and the customers we serve.

This job description is not intended to be an exhaustive list of duties to be performed by the employee. This job description may be altered to reflect the business needs of the company.